Best Odds Guaranteed Bookmakers
In this article, our aim is to showcase the Best Odds Guaranteed sites so that you can always take advantage of this promotion for UK and Irish race meetings. Each online bookie has a slightly different set of terms and conditions for BoG although some will actually apply Best Odds Guaranteed to race meeting further afield such as France, United States of America, Australia or South Africa.

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Best Odds Guaranteed is also known as BoG and this is a brilliant horse racing concession where you can take an early price about a particular horse and know that you’ll either get paid out at these odds or the starting price depending on which one is bigger. With a BoG bookmaker, you no longer have a dilemma over whether to take the current price available and wonder whether the odds will contract or drift as we get nearer to the off.
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Best odds guaranteed sites will usually automatically give you the price about your horse when you place the bet and then, if the SP is bigger and your horse wins, you will see your winnings amended to reflect that the Best Odds Guaranteed promotion kicked in and you got that bigger price.
Table of Contents
- Best Odds Guaranteed Betting Sites
- 8 Best Odds Bookmakers That Offer BoG
- What is BoG?
- How Does BoG Work?
Best Odds Guaranteed Betting Sites
It really doesn’t make any sense to place a horse racing bet with bookmakers who don’t have Best Odds Guaranteed available. There are lots of best odds bookmakers out there and it can be difficult enough to beat new betting sites on horse racing without not being able to take advantage of a promotion which has now been available with some online bookmakers for over ten years.
You might notice that some bookmakers will apply Best Odds Guaranteed to any early price providing that this isn’t an antepost betting market, while some bookies might stipulate that BoG only applies to bets placed at a certain time such as midday on the day of the race. There can also be a difference between Board Prices and Early Prices, so make sure you’re always getting Best Odds Guaranteed with your bets.
Just because a large number of Best Odds Guaranteed bookmakers have this promotion available doesn’t mean that their odds are all exactly the same. While the Starting Price will be universal just before the off, you might find a big difference in the horse racing odds leading up to the off and we would recommend you hold a number of betting accounts so that you can take advantage of the best early price. Each-way backers might also benefit from extra places on certain races with a particular bookie.
Here is the list of top bookies offering BOG:
- Bet Victor
- SportNation
- 888Sport
- William Hill
- Ladbrokes
- Paddy Power
- Coral
In the below table, you can find a list of bookmakers who we recommend when it comes to Best Odds Guaranteed. We’ve reviewed each operator’s BOG promotion so that you can form an idea of the best ones to choose when it comes to taking advantage of this concession.
Be sure to read the terms and conditions of each bookmaker’s BOG promotion so that you are completely confident that you are getting the biggest prices about the horses that you want to back.
| Bookmaker | Best Odds Guaranteed T's & C's | Rating |
|---|---|---|
| Bet Victor | BOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing. | |
| SportNation | BOG applies for selected horse racing meetings throughout the calendar year. | |
| 888Sport | BOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland. | |
| William Hill | BOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing. | |
| Betway | BOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland. | |
| Ladbrokes | BOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland and also on greyhound racing. | |
| Paddy Power | BOG applies to all UK and Irish horse racing meetings, with the offer available after 8am UK time on the day of the actual race. | |
| Coral | BOG applies to all Flat and National Hunt race meetings taking place in the UK and Ireland. | |
8 Best Odds Bookmakers Who Offer BOG
BetVictor Best Odds Guaranteed (5/5)
BetVictor are one of the leading best odds bookmakers when it comes to horse racing betting. BetVictor Best Odds Guaranteed are available providing that you bet after 9am on the day of the race.
This promotion applies to race meetings taking place in the United Kingdom and Ireland, while they have included greyhound racing as part of this promotion and you can enjoy a real cash benefit of £25,000 with this betting offer as things currently stand.
SportNation Best Odds Guaranteed (2/5)
You can become eligible for Best Odds Guaranteed at SportNation by purchasing it in their Rewards Store when you sign up as a customer with this popular bookie.
This will allow you to enjoy the BoG offer when it comes to any Flat or National Hunt horse race taking place in the UK or Ireland, with Best Odds Guaranteed applying to any bet struck after 9am on the day of the race and this will apply to single, each-way and accumulator bets.
888Sport Best Odds Guaranteed (4/5)
We’re a big fan of the Best Odds Guaranteed offer at 888Sport considering that there are no time restrictions for when you can benefit from the BoG promotion.
Providing that there are early prices available for a particular race and you can see the Best Odds Guaranteed icon next to the race, you are able to take advantage of this racing concession. Just make sure that you place your bet on the same day that the race is taking place and you have to be based in either the United Kingdom or Ireland.
William Hill Best Odds Guaranteed (5/5)
William Hill are a prominent betting brand when it comes to horse racing and they have a BoG offer which applies to all UK and Irish horse racing and greyhound racing meetings.
There is a maximum benefit of £25,000 that can be enjoyed on a daily basis with this promotion and customers can qualify for William Hill Best Odds Guaranteed providing that they place their racing bets after 10am on the day of the race, with Enhanced Odds also regularly available.
Betway Best Odds Guaranteed (4/5)
Another great Best Odds Guaranteed bookmaker option is Betway. Betway Best Odds Guaranteed promotion runs for all UK and Irish horse racing meetings.
The main stipulation is that any qualifying bet need to be placed after 9am on the day of the race, while the minimum qualifying bet is either £1 win or £0.50 each-way so the threshold is pretty low in this regard. There is no opt-in required and customers can benefit to the maximum of £25,000 on a daily basis.
Ladbrokes Best Odds Guaranteed (5/5)
Ladbrokes deserve credit for having a stack of available horse racing promotions and that includes Best Odds Guaranteed which not only applies to horse races but also greyhound races.
There are no time restrictions so you can get yourself an early bird price providing that it’s the day of the race and there’s the chance to land up to £25,000 extra through this promotion. Early prices and board prices are included and you can get Ladbrokes Best Odds Guaranteed on your racing accumulators.
Paddy Power Best Odds Guaranteed (3/5)
It goes without saying that Paddy Power are among the band of bookies that have Best Odds Guaranteed available for their customers and they are determined to get ahead of the crowd.
That is why you can secure the BoG racing offer from 8am on the day of the race and we’re also delighted to report that you can land up to £50,000 as a maximum benefit which will please customers with different bankrolls. Paddy Power Best Odds Guaranteed applies to Singles & Multiples on win & each way markets only.
Coral Best Odds Guaranteed (4/5)
Coral are a heavyweight bookmaker when it comes to horse racing betting odds in the UK and Ireland, with this bookie having had Best Odds Guaranteed on the menu for several years and their terms and conditions are exactly the same as sister site Ladbrokes.
That means you can qualify for BoG providing it’s the day of the race, with the offer capped at £50,000 in terms of maximum added benefit you can land.
What is Best Odds Guaranteed?
Best Odds Guaranteed is a generous horse racing betting promotion that has been available for over ten years. Previously to BoG being available, punters had to decide whether to take the Early Price or Board Price about a horse or alternatively select the Starting Price option. The problem was that the market is unpredictable and customers sometimes ended up taking 5/1 when their horse won at an SP of 10/1.
The introduction of Best Odds Guaranteed with selected bookmakers changed this situation for the better. It meant that customers could now take an Early Price or Board Price safe in the knowledge that if the horse’s price drifted to the point where the Starting Price was bigger odds, then the bookie would pay out at this bigger price and the customer would be in line for a larger pay out.
Conversely, taking an Early Price and then seeing the horse’s odds shorten as we approach the off means that you’re sitting on the odds that you took, with many punters taking delight in hunting out the value before a concerted gamble takes place in the betting ring. This promotion has cost the bookies millions over the years and it’s a great way to try and gain an edge.
Want to learn more about the Cash Out feature? Check out our definitive guide to the top Cash Out bookies, or learn more about the benefits of Acca Insurance.
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How BoG Works
Let’s picture Scenario 1 where you want to back Golden Square to win the Cheltenham Gold Cup. You go to your favourite bookmaker at 10am on the day of the race and back the horse at 10/1. That price is automatically added to your bet slip, although you have B