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888 Sport was launched in 2008 to complement the online casino, poker and bingo sites, plus a B2B arm called Dragonfish. It has sponsored a number of sports teams over the years, including Birmingham City, Nottingham Forest and the New York Jets, which has helped boost its reputation.
Sport is now the second largest part of the 888 business and it is also the fastest-growing. It is licensed by the Gibraltar Gaming Commission and it has a strong record for fairness, security and trustworthiness.
888 Sport is a dynamic, innovative and trusted sports betting site and it has scooped a clutch of awards over the years. It offers attractive odds on a wide range of markets, and it also has compelling bonus offers. 888 Sport’s bet £10, get £40 in free bets sign-up offer is one of the most generous and exciting promotions in the business, and it offers a great way to get started with this popular betting site.
Horse Racing Betting at 888 Sport
888 Sport is a slick and visually arresting site, with the distinctive orange branding emblazoned on a dark background. When you land on the horse racing section, you will instantly be presented with a list of the next races that are running.
This site covers a wide range of race meetings from across the world, so you will often be able to choose from five races that are starting in the next 20 minutes. It includes UK racing, Ireland, America, Australia and even more obscure places like India and South Africa.
Tap on a particular race and you will be presented the list of runners on a clearly laid out racecard. It tells you the name of the horse, the number, the jockey and where it has finished in its last six races. You will also see the current price of each horse, and a separate button allows you to take the SP (starting price).
If you click on a particular horse, you will be presented with a wealth of information about it, including the age, weight and trainer, plus a blurb describing its form, and a list of the horse’s last six races. It tells you the date, the course, the finishing position, the SP, the distance, the race type, the going and the jockey.
It also assigns a star rating to each horse based on how strong its perceived chances of winning are. The top of the racecard often picks out a couple of tips. This level of detail is offered on all British and Irish racing, but there is less information on smaller international races. It is really helpful to be presented with so much information before placing your bet.
If you tap on a horse, it will be added to your bet slip, along with its odds. The each-way terms will be laid out and you can decide whether or not you want to go each way. Your potential profit will also be explained in a clear fashion.
Keep adding selections to your bet slip and it will allow you to choose from a range of multiples and permutations. Again this is really clear and easy to do. You will also be provided with a separate tool that allows you to compile forecast and tricast selections in a really seamless fashion.
At the top of the horse racing page, you can easily navigate between “Next off”, “Meetings” and “Ante-post” tabs. Meetings list all the different meetings taking place that day, divided into country.
The races are laid out by location and then time. If you click on a race that has already finished, it will provide you with a detailed result card. There is a handy widget that allows you to change between fractional, decimal and American odds too.
The ante-post section is divided into country, with action, from France, America, Australia and South Africa as well as the UK and Ireland. There is a dedicated page for the Cheltenham Festival and another for the Grand National. UK and Irish racing is also divided into National Hunt and flat.
This is a brilliant bookmaker for horse racing, and the odds on offer are generally strong and attractive compared to competitors. The place terms are in line with the market, and you can find compelling bonus offers. It has previously given away a free £5 bet every time you back a winner at odds of 4/1 or greater.
You will find best odds guaranteed on all UK and Irish racing, so you never lose out. You can stream live racing from any track in the UK and Ireland for a stake of just £1 per race.
Football Betting at 888 Sport
888 Sport is powered by award-winning white label sportsbook provider Kambi and it offers an exceptional level of coverage of football. It is difficult to find a football match in the world that it does not offer markets on.
The football page also has three tabs at the top: “Live & Upcoming”, “Outrights” and “All Football”. If you tap on the “All Football” tab, you will be presented with a massive amount of leagues, covering the likes of Armenia, Kenya, Indonesia, Paraguay and the Philippines.
You are by no means confined to betting on the top division: it goes down to the third or fourth tier in many leagues, and in England, you can bet on non-league football, county cups, the Isthmian League Division One and the Women’s Super League.
If you delve into a big Premier League or Champions League match, you will find around 300 different markets to bet on. All the classic options are there, including winner, total goals, both teams to score, double chance, half-time betting and so on, but you will also find a wealth of exotic options beyond that.
You will find odds on some players to score and provide an assist, or to give at least two assists. You can bet on the away team to win after being a goal behind, a player to score from outside the penalty box, a player to score a header and many more options.
Once again the different betting options are presented in a really easy to navigate fashion. You will also see each team’s form, the last results of the last five head-to-head meetings between the two teams and the league table.
If you tap on the “View more stats” tab, a second window will pop up, providing you with a fantastic wealth of information. You can find the head-to-head record between the teams over several decades, the average goals scored, how often each team has been leading at half-time and so on.
You will also see detailed player stats, including each team's top scorers, the leading assist providers, information on red and yellow cards and injuries and suspensions. You can see how often their recent games have gone under or over 2.5 goals, how often they have kept clean sheets when they typically score and concede and how strong they are at home and away.
The level of detail here is stunning, and it goes way above and beyond what the vast majority of its rivals offer. Each section is full of information, and the number of outright markets you can bet on is also huge.
You can take advantage of live betting and it covers a large number of games, while a great deal of information is provided in the in-play section. You can bet on the next throw-in, free kick, corner and so on, and you can cash out your bet in-play in order to secure part of your winnings or to cut your losses depending on how your bet is getting on.
The odds are compelling and there are often football-specific promotions. You often see bookmakers providing boosted odds and allowing new customers to stake £1 at those odds, but 888 often goes to £5. It also offers a Bet Builder tool, which allows you to get creative on football wagers.